Thursday, March 8, 2012

Chevrolet Road Trip Challenge Teams Travel to Festival

Sxsw
SXSW participants to uncover unsung innovators and celebrate what drives America

AUSTIN, Tex. – For the third year in a row, Chevrolet is sending five teams from across the country on the Chevy SXSW Road Trip to the interactive portion of the South by Southwest (SXSW) festival in Austin, Texas. Each team is being provided with a Chevrolet equipped with OnStar navigation to guide them on their journey.

The teams left for Austin on Monday, March 5 and Tuesday, March 6, and are slated to arrive in the city by nightfall on Thursday, March 8. During the three days, the teams will explore the country’s roads, be inspired by unsung innovators and report on what they find driving them and driving America.

The 2012 Chevrolet SXSW Road Trip teams include:

  • Music City Geeks from Nashville, Tn.
    • Team Members: Brenda and Ray Smotherman, Kristin Parsons and Teri Modisette
    • On Twitter: @MusicCityGeeks and #MusicCityGeeks
    • Team Bio: Combing geek culture with pop culture while representing the Music City.  
  • RVA Epic Tales from Richmond, Va.
    • Team Members: Kate Hall, Kate Semp, Kelly Vance, and Monica Horsley
    • On Twitter: #RVAEpicTales and #RVAEpicTales
    • Team Bio: Ready to represent Richmond, VA, RVA Epic Tales is four hip moms whose goal is to tell their epic road trip stories on their way to Austin.
  • Fresh Squeezed SXSW from Orlando, Fla.
    • Team Members: Jeanette Scott, Meghann Anderson, Nick Cicero, and Joshua Johnson
    • On Twitter: @SXSWfresh and #SXSWFresh
    • Team Bio: Fresh Squeezed SXSW is a group of social media young professionals who keep it fresh from Florida.
  • D&P: The SXSW Road Trip from Salt Lake City, Utah
    • Team Members: Darin “Doc” Berntson and Scott Duehlmeier
    • On Twitter: @SLCSXSW and #SLCSXSW
    • Team Bio: Doc and Scott are two friends who have been experts in the communications industry for years. They are regular dads who enjoy a cold beer and a laugh as much as the next guy.
  • Team Fit Fluential from Chicago, Ill.
    • Team Members: Kelly Olexa, Danielle Liss, Tori Greene
    • On Twitter: @FitFluential and #FitFluential
    • Team Bio: Fit Fluential is a group of everyday fitness enthusiasts who will be staying fit throughout a Road Trip.

To check in with the teams along the way, visit Chevy.com/SXSW to view the OnStar Road Trip map, a real time update of each teams’ route to Austin that includes links to the latest blog posts or videos. Teams will share photos and updates, and fans will be asked for their input as well, suggesting places for the teams to experience along the way.

For all the details on what Chevrolet is up to in Austin, visit Chevy.com/SXSW for regularly updated videos and photos from SXSW. Chevrolet will also be active on Twitter @ChevyLife and Facebook.com/Chevrolet sharing updates from the festival. Join the conversation at #ChevySXSW.

Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com

Courtesy of GM

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